Creators of the personalised book of  Manchester City FC


The Story Tailors, the creators of the best-seller The Magic of my Name, has combined the book's personalised features, with the excitement of football and some of the world's most admired football players. The Magic of Manchester City is the first book on the market that contains a customised story based on the Manchester City Football Club. In this exciting storybook, children will become the main character of their own football adventure. The Magic of Manchester City is an official product of Manchester City Football Club. The Story Tailors are the creators of other personalised books for football clubs such as The Magic of FC Barcelona, The Magic of Liverpool FC, or Die Magie von Borussia Dortmund.


The Story Tailors is a company founded in Barcelona in 2015, by Spanish and German entrepreneurs with extensive experience in marketing, technology and childrens entertainment. The idea and the spirit of the company was to create magical and endearing stories that would arouse childrens interest in books and offer parents a pedagogical tool to encourage a love for reading.

The first book that they successfully launched, The Magic of My Name, is a personalised book based on the letters of a childs name. The book is available in 8 languages and has sold more than 100,000 books in its first year. In 2016 the company launched a new product line, Story of my Name, a personalised mini books series (15cm x 13cm) dedicated to each member of the family. These books are available in 6 languages and are distributed in 14 countries worldwide. In 2017 the company launched another personalised book. My Magical Numbers is based on a special date, such as a birthday, baptism or first day of school, and is now available in English, German, Catalan and Japanese with many more languages to come. Under the brand My Magic Team, the company aims to enlarge their portfolio of personalised books based on major football teams. Their first successfully launched personalised football book was The Magic of FC Barcelonain 2017, with books for Liverpool and Dortmund football clubs following in 2018 and 2019.


Through a complex algorithm, the system generates books that are not only personalised by the childs name or special date, but also books which tell a unique and exciting story full of educational and positive values. Let the magic begin!

The Story Tailors, S.L.
CIF: B66606617

Gran de Gràcia 15, 1-1
08012 Barcelona
Tel: (+34) 93 794 81 58